Week Eight at the R9 Accelerator… ANZAC, lots of rebranding and introducing the teams to SEQUOIA pitching… #AcceleratorLife

Week eight was another short week – New Zealand it seems, has a lot of public holidays early in the year!

ANZAC Weekend

This long weekend was for ANZAC (the Australian and New Zealand Army Corps) in remembrance of their contribution to World War I fighting at Gallipoli…

Basically ANZAC is NZ’s version of England’s Remembrance Day, on November 11th.

If you haven’t already seen my earlier post from while Mum was over, the Wellington Te Papa Tongarewa museum had (and still has) a really great exhibition on Gallipoli. As a reminder, here are some of the photos again – you can check out the full post here.

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Pictures: Various figures (made by Weta) from the Gallipoli Exhibition at Te Papa

Typically, as it goes, I wasn’t feeling particularly well over the long weekend, so no big trips anywhere, more just resting up for the coming weeks!

Lab Tech Life

Midweek, I worked on updating some of the teams comms materials:
An update for 2Shakes website (which you can check out here), so that they could incorporate more direct messaging and information around their problem area. They
 are currently working on tailoring interactions with government, to suit businesses, and at the moment, focusing on the financial and accounting sector.

Some renewed branding for Cohelix, as they were wanting to make sure that the identity reflected their professionalism as well as their personality. They have been working to improve the compliance standards, and how easy it is for businesses to be compliant with government legislations, starting with the hospitality industry and employee on-boarding. Check out more from them on their website.

Constructables also wanted to update their branding, with their new name ‘Co centric’. Co centric are working on making it easier to stay successful within the construction industry, especially for small building companies within their first few years of business. See more from them here.

We also set up for another Meet & Experience, with our visitors from government – and Rob flexed his creative-fruit-carving muscles again.

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Cohelix new branding concepts, and final
Co centric concepts

How to Pitch – Case Study with Shawn

Later in the week, Shawn took the entire cohort through the initial do’s and don’t’s of writing a pitch deck, in the first ‘How to Pitch’ session.

At this point, we’re encouraging all of the teams to start putting their pitch presentations together… for us as Lab Techs, we’ve been listening to teams pitch or at least talk about their projects for the past 2 months – and we’re only going to hear more of them.

This means that we’re more familiar with what they’ve been doing than the audience (including other government agencies, and potential investors) at Demo Day will be… But as none of us have been working directly on the problems, we are by no means experts – in this situation, a positive. Each time the teams have pitched over the past few weeks, we have been highlighting areas where too much jargon is used, not enough detail is covered, or just where something is missing – and the teams can now identify some of these areas themselves as they work through the SEQUOIA template.

The teams have all been recommended to use this ‘SEQUOIA’ template as a starting point.

So over the coming weeks, they will be putting together drafts of both their presentation decks, and writing their pitch to match…

The SEQUOIA template was defined by Sequoia Capital, a venture capital based out of California, and put together after research into the most used recommended page categories.

In case there are any budding entrepreneurs reading, the template below covers the 10 categories that should be covered within a company pitch deck, to optimise the company potential – and according to Sequoia Capital, cover a pretty similar format to writing a business plan.

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Pictures: Most common categories covered by the Sequoia template